Joining Charles

How Is Charles? Thesis on â€Å"Joining Charles† â€Å"Joining Charles† written by Elizabeth Bowen tells the story of the young woman Louise who is going to shift to France as it is the place where her husband Charles works and lives. The story takes place on the morning of her depature in the White House which is the home of Charles’ family and Louise isn’t happy about herself joining Charles in France. Even though Charles isn’t the protagonist of the story and doesn’t interact at all, he is present throughout the whole story. Louise constantly thinks about him and how it is going to be for her in France and in the future with Charles together. She doesn’t seem to like him at all. This emotion becomes obvious in many parts of the story when she thinks about him. Louise doesn’t want to get a baby of Charles, she turns her head away from his picture in the morning and in the end she doesn’t know what to tell to the mother of charles most probably because her whole attitude towards Charles is so repellent and it would be very unlikely something positive. Yet the reader can only guess how Charles actually is as there is no clear description of him, nor does he interact at all. The only hints to his character gives the oneeyed cat Polyphemus which can talk according to Louise, some phrases of charles’ sisters and mother and the thoughts of Louise. The cat doesn’t have any good experiences with Charles and asks Louise to ask Charles what had happend to his other eye. Louise is the only one who can understand Polyphemus and the sisters interprete the cat’s behaviour different. For them Polyphemus loves Charles and thats why he spends so much time with Louise. The sisters see Charles as a brother who takes care of them. They look up to him and make him in their thoughts to a perfect lover, brother and son. Even if his arrangements gives them disadvantage they remain nice as they are ‘good souls’ how Louise calls them. For the mother Charles is a kind of hero, someone who is ‘sensitive, gallant, generous, a knightly person and who is transcending modern conventions’. But still she realizes that Louise isn’t really happy. Perhaps she somehow knows how Charles really is and that is why she tells Louise in the end that ‘marriage isn’t easy and that many things might be difficult’. From other parts of Louises thoughts the reader comes to know how he takes part in the family life. He isn’t really interested in how the family goes, asks only very unintimate things and makes kind of fun of his sister’s feelings. All in all Charles doesn’t seem to be a very nice person more likely an egostic and perhaps evem evil character. All those who have been really close to him don’t want to interact with him. Louise aswell as the cat don’t seem to have good experiences with him. The sisters mostly don’t see him the way he really is because he seemed to be always nice. He perhaps kind of bedazzeld them, them and his mother but as for the mother it is not clear how she actually thinks of him. The perfect son image which is created doesn’t stand with her last action. That gives another hint that he is a rather bad, egostic and ‘difficult’ person.

First Steps Film Assignment Essay

The following assignment is based on the film â€Å"Becoming Human Episode 1: First Steps.† You may access the film in the following ways: 1. It is available for free on the PBS website at the following address: http://video.pbs.org/video/1312522241/ 2. It is available instantly through Netflix (where you may temporarily set up a free account for a few weeks if you are not a member). Please use complete sentences to answer the following questions and type your answers on this form. You should submit this assignment to the â€Å"First Steps† dropbox using the â€Å"Assignments† tab by Sun 4/1 at 11:59 P.M. Please submit this file as a .doc, .docx, .rtf, or .pdf file. Please do not use the â€Å".pages† extension because PCs cannot open it. 1. Where is the Afar located? Afar is one of the nine Regional States of Ethiopia and is located in north eastern Africa. It is a part of the great rift valley (deep cut in earth where geological forces are ripping Africa apart). 2. How did researchers figure out how old the â€Å"Selam† fossil was? Clues to the age of the fossil came from key features in the landscape; such as the white bands of volcanic ash that dated 3.4 million years ago. If the white bands of volcanic ash are 3.4 million years old then the fossil must be younger because it was found above it. Therefore, the fossil was approximately 3.3 million years old. 3. How did researchers figure out how old the fossil child Selam was when she died? How old was she? Researchers looked at Selam’s teeth in order to find out how old she was when she died. They did not look at the baby teeth that were visible in her jaw; they looked her adult teeth that were growing inside the bone. From that observation researchers know Selam died when she was three years old. 4. What are the human-like components of the â€Å"Lucy† skeleton? What are the ape-like components? Lucky had both human-like and ape-like components. From the waist down lucy was like humans and from the waist up she was like apes. She walked upright like humans and her pelvis bone resembled those of a human. Lucy’s greater trochanter was short and human-like. Her skeleton showed evidence of small skull capacity similar to apes. 5. What was the ancient environment of the australopithecines like? How does it change by 3-4 million years ago? Researchers have found that Seguda Valley went through a huge transformation. It was once covered entirely of water, up to an elevation of approximately 580 meters. The valley was filled with a great lake that was steeper than any of the great lakes. The entire African continent used to be a lot wetter than it is present day. Long ago, before even Selam and Lucy’s existence Africa was a wet tropical environment covered with rain forest. Eventually Africa began to dry out and the rain forests shrank. During Selam’s existence, 3-4 million years ago, Africa was a mosaic of different environments. Researchers know that from the fossils that live there, they tell a story of a vanished landscape. Fossils of creatures like a pig and hippopotamus. Today it is a vast expanse of volcanic rock and burning desert. 6. What are some of the different hypotheses presented in the film for why bipedalism emerged? One theory is that the mammals stood up to be able to see over tall grass. Second theory is that they stood up to be able to pick fruit off low branches of trees. (The way chimpanzees do today.) Third theory is that they stood up to cool more efficiently. – Not as much sun beating on the body. * Most compelling hypothesis is that it saved us energy. 7. What is the molecular clock and how is it used to determine when two species last shared a common ancestor? It is a simple idea that the rate of change in DNA sequences is more or less constant over time – a way of determining if and when two species shared a common ancestor. By counting the differences in the genetic code between chimps and humans researchers can calculate how long they have been evolving away from each-other. (5-7 years ago humans and apes shared a common ancestor.) 8. What is the clue that the â€Å"Toumai† fossil (Sahelanthropus tchadensis) is bipedal? The vital clue that the â€Å"Toumai† fossil is bipedal is how the skull connects to the spine. Researcher Michele could confer that by the shape of Toumai’s skull. If the skull is placed on a neck of an ape that walks on all fours its eyes point down ward (not correct). If the skull is placed on an upright spine of a biped its eyes point straight ahead; for Michele this proved that Toumai walked upright. 9. How are the first stone tools identifiable as tools? Who is currently thought to be the first stone tool maker? The first stone tools were broken in a very particular way; there is a method behind how the rocks were broken in order to make it into a tool. Homo habilis (1.6-2.5 million years ago) are thought to be the first stone tool makers. 10. What is Rick Potts’ idea about the role of climate in hominid adaptation? How is it different from traditional ideas? Rick Potts’ observations let him to the new idea, rapid change as a catalyst for our evolution. 11. What was going on with the African climate when Homo habilis evolved? Africa had numerous climate changed from wet to dry, wet to dry, wet to dry all within approximately a thousand years.

Business law report kamaran Essay Example | Topics and Well Written Essays - 1000 words

Business law report kamaran - Essay Example Rarely do individuals have sufficient bargaining power of their own. Once the terms of employment start rolling, the contractual obligations of the employee are widened by standard terms assumed by courts and employment tribunals to be implied in all employment contracts. By definition, employment contract is the accord between an employer and employee which helps to facilitate smooth relations between the two parties. The contract of employment ought to have specific contents failure to which it might be declared null and void. More often than not, an employment contract must contain: the names of employer and employee; the date when employment began; the scale, rate, and method of calculating remuneration; the pay intervals; pensions scheme details; terms and conditions of hours of work; sickness and incapacity details and entitlements; holiday entitlements; notice entitlement; the expected place of work and address of the employers; job title or brief description of the work; any collective agreements affecting the employment; any grievance and disciplinary rules applicable to the employee; and details of any work abroad lasting more than one month. The employee must be notified of there are changes on the provisions mentioned as soon as they are enacted (Vettori 2007). Companies ought to afford a legal environment that provides managers and directors with maximum protection. Today’s managers and directors are exposed to greater liabilities than insurance coverage alone can address. A manager or director ought to ensure that an organization, which is the, employer, complies with various legal tasks to its employees. These responsibilities include: paying wages; deducting wages on behalf of the government; providing paid time off for holidays; creating a conducive working environment that is devoid of discrimination and harassment; and providing a safe workplace. Managers or directors who do not carry out the duties as expected by law may be held accou ntable. In the corporate world, everything that managers and directors do is open to criticism mainly by those people their actions and decisions as being negative. Corporate governance often requires managers and directors to balance the competing interests of various company constituents. Therefore, managers and directors are required to conform to the duty of obedience; whereby, their own conduct and the corporation’s activities are applicable to specific statutes and the corporate charter. As a result, managers and directors are liable if they cause a corporate decision that is considered to be illegal. Nevertheless, the business judgment rule protects managers and directors who make knowledgeable and unbiased business decisions without any form of ill will. However, this rule does not apply at all a judgment has yet to be issued. This is often the case when the manager or director fails to act (Holland 2013). In the United Kingdom, the exchange of goods and services is g overned by contract law. Therefore, problems that are related to interpreting, assenting, and use of contracts in international transactions may be harmful to the proper running of the internal market. The conduct of business in the United Kingdom is governed by the European law which deals with the conduct and relations between nation-states and international organizations, as well as some of their relations with persons (Pace 2011). Unlike domestic law, European law generally cannot be enforced. Consequently, European courts do not have

Organization relationship(details in attachment) Essay

Organization relationship(details in attachment) - Essay Example g student associations in the World, having operations in over 40 World Class Universities and several hundreds other Universities and colleges (Stevenson et al 4). It offers Chinese Students in overseas Colleges and Universities opportunities to enjoy their campus life by providing sufficient academic and entertainment resources (Donovan 80). The association also links the students from Mainland China, Taiwan and Hong Kong to other cultures, with a mandate to spread the Chinese culture. There have been numerous activities and events organized and run by the CSSA. These events, such as the Mid Autumn Festival and the Chinese New Year Festivals have helped bring together Students of a Chinese origin together to celebrate their culture. With a membership of approximately 300 students in Kent State University, CSSA achieves its goals by cooperating with the University’s main Student Government as well as the Administration. However, in spite their efforts to sustain Chinese Culture and enable the students to live a â€Å"Home far from Home† lifestyle, most Chinese students continue to live outside the peripherals of University Life (Stevenson et al 4). They find it very hard to get involved in Campus life. This has been caused by one of the several factors discussed below. Firstly, the objectives of CSSA, to help Chinese Students experience a Chinese life in the diaspora cause a conflict of culture. Culture, as defined by the Oxford Dictionary, is the arts and other manifestations of human intellectual achievement regarded collectively. The dictionary goes on to identify several cultures such as the popular culture, guilt culture, and Cafà © culture (Fingar and Reed 102). Among these, University Culture could be mentioned. It is hence probable that the attempt to sustain the Chinese Culture in a dynamic and hype environment has been a difficult challenge, since the University culture is superior (Donovan 80). This has in turn led to the Chinese secluding themselves

Evaluation of Visual Environment Essay Example | Topics and Well Written Essays - 750 words

Evaluation of Visual Environment - Essay Example the building houses the school’s swimming team and the trainers. The building also hosts several competitions during the year and therefore, the lighting conditions had to meet the regulations. Its surface light should not exceed 50 candles. To stay within this limit, the designers used revolutionary technology of metal halides rated at 1000 watts. The building also hosts several special occasions such celebratory events for a win for the team or other such event. For this purpose, the designer included an extra layer of luminous material. This can be turned on during the celebrations to inform all within sight of the building of what was going on (Jenifer, 2011). During construction, the electrical devices in a building are supplied with power through cabling laid in the walls. However, with a glass building, cabling becomes tricky. The cables have to blend in with the glass walls and be invisible. Various innovations made this possible in the athletic center. The cables are undetectable. From the professional point of view of an architect, the lighting design should give the building its individual character. The lighting design of the athletic center gives off the aquatic associations of the building. Most people agree that clear water is blue in color. This is what the designers relied upon when making their choice of color to be used in this building. Generally, there are three environments where lighting design would be needed. These are environments meant for public service and work, environments meant for exhibitions and sales events and those meant for leisure and residence. The athletic center fits in the category of leisure environment. The athletes need visual stimulation and therefore designers have to consider this factor when making their decisions. Lighting can consume a lot of energy if the correct technology is not used in the design. In the case of the athletic

Introduction to decision making Assignment Example | Topics and Well Written Essays - 1000 words

Introduction to decision making - Assignment Example Although whether he elects to sell or hold on to the company’s most expensive assets in the anticipation that better circumstances can prevail. The task to make the decisions that will help in ameliorating the status of Qantas would be a difficult one with multiple challenges (Rao, 2010). Qantas has continually experienced challenges from high costs of jet fuel just like many other Local Airlines. Quite recently, the Flying Kangaroo has also faced local challenges where it is forced to cope with a commercial slowdown and increasing rivalry with the Virgin Australia Holdings. In order to continually grow profits, someone ought to introduce stern principles and make harsh decisions in order to compete in the airline business (Rao, 2010).The decision to either sell or retain the Airline’s most priced assets would be a difficult decision to make for any expert. However decision to undertake either of the two procedures is a risky trail to take. The decision of Alan Joyce was a strategic, tactical as well as an operational one. The principal objective of the decision is to sustain the company in the local airline competition and counter the Virgin Australia for its customers; for this reason, it can be said that the move is strategic. The plan is tactical because t here would counter the other Local Airlines by stealing customers from them. Qantas needed to deal with its declining market share and losses in its transnational operations through improving its competitiveness. With regards to the domestic scene, Joyce had to address the challenges from the Virgin Australia. The competitor Virgin Australia set up a program share accord with other global giants such as Delta Airlines and Singapore. Joyce took a draconian counteractive step by instituting central structural changes to the company’s operations. The action made losses of up to $200 million. Joyce made another decision to initiate new airlines,

Summary of Shane Essay Example | Topics and Well Written Essays - 1000 words

Summary of Shane - Essay Example Initially Shane appears to be strange and dangerous to the narrator Bob Starett. When he appears in the city, he wears a â€Å"black hat, boots and a belt†. His dress was a bit different from the rest of the people. Shane’s dresses, composed face and mighty stature are strange enough to grow Bob Starett’s curiosity and fear. Yet Shane is not dangerous. Rather he proves to be helpful to the Starett family, as Joe Starett comments in this regard, â€Å"He's dangerous alright. But not to us, my dear†¦In fact, I don't think you ever had a safer man in your house.† (Schaeffer 23) Indeed Shane possesses a sense of respect for himself and for others. Because of this sense of self-respect and respect for others, he appears to be lovable to the Staretts. He is a hardworking man who will prove his worth by helping the family in need. He is supposed to find a man’s self-respect and value in works. He stays on Joe’s farm with a view to helping him i n the oncoming winter. He decides to help Joe because he finds that Joe needs not only help in his farm-works but also protection from other farmers who are trying occupying his land. Thus Shane involves into conflict with Fletcher an aggressive rancher who wants to buy Joe’s land in order to expand his ranch. One day, Shane goes to the town-market to repair their pitchfork. On the way, he meets Chris, one of Fletcher’s men, who attempts to provoke Shane to fight. But Shane remains as calm and cool as possible. He makes fun of how the poor farmers like Shane drink Soda and Shane smells like a pig. From that day, they become a laughing stock around the town. Joe and other farmers who refuse to sell their lands to Fletcher are being taunted by Fletcher’s people. Then, with a view to amend the situation, Shane reaches the town market into town and finds out Chris who invites him to a bar fight and gets beaten severely by Shane. Thus Shane becomes an indispensable p art of Joe’s survival struggle by his manliness and courage to confront injustice. Joe and Shane together wither anything wrong –the weeds, the large stump, Fletcher’s greed, etc- from Joe’s land. Obviously the aura of strength, honesty and courage that surround Shane influences Bobby’s psychological growth. Even before reaching their house along with the homesteader, Bobby grows a strong relationship with Shane. He becomes fascinated by Shane’s strong stature, the way he rode on his horse, the courage Shane shows while facing injustice, etc. He finds Shane a role model, of whom every action can inspire him. Shane also shows respect to the young boy. He tried to guide him about how to survive in a world which is full of adversaries. For Bob, Shane is not only a protector and a defense of the weak against the injustice, but also an experienced teacher who opens up the world of experience to the innocent boy. In this regard the narrator commen ts: â€Å"He was a man like father in whom a boy could believe in the simple knowing that what was beyond comprehension was still clean and solid and right† (Schaeffer 79). Bob takes him both as a man and a hero. Despite the heroic aura, Shane establishes himself as a usual man who can grow relationships with other men. Throughout the progress of the novel Bon learns that Shane is the man whom he should follow. Indeed Bob’s growth to maturity is greatly influenced by Shane and his father Joe. In fact, Shane’

Consumerism and the loss of identity in the Middle East (Dubai and Essay

Consumerism and the loss of identity in the Middle East (Dubai and Doha) - Essay Example This paper seeks to identify how consumerism has affected the lives of the people and the paper focuses on exploring the concept of consumerism as it has developed in recent years in the Middle East. Globalization as a phenomenon is also studied to determine how the economic progression of the Middle Eastern countries has encouraged a culture of consumerism. The result is a change in cultural and social perceptions and this change is closely related to the consumerist culture which seems to have transformed traditional identities in the Middle East. The focus of this research is also on the consumerist culture pertaining to women and their compulsive buying behavior. Some of the works I have referred to include Consumption by Robert Bocock which explores the history of consumerism and The Beauty Myth by Naomi Wolf, a work that addresses the situation of women in terms of beauty and how it has been used as a marketing tool and created an obsession with physical appearance. This essay explores the concept of consumerism and its relationship with social trends and perceptions and highlights the extensive marketing networks that define consumption patterns. The relationship between capitalistic consumption and cultural traditional identities is also explored to study religious, psychological, political and social dimensions in the Middle East. Consumption in its economic term refers to consumers buying and using the things they ‘need’. However as explored in Consumption by Robert Bocock, there has been a shift in the way consumption is defined. Consumption is founded on the basis of a need and a constant sense of incompleteness that is compensated with material things. This is because consumers desire the â€Å"unattainable- that is the satiation of all their desires.† Constant consumption itself should not be seen as a consumption of material things, but a consumption of

If Age And Gender Play A Role In Staying Healthy Or Gaining Weight Essay

If Age And Gender Play A Role In Staying Healthy Or Gaining Weight - Essay Example This is because women have a lower resting metabolic rate more than men who burn a lot of energy when they are resting. This means that men need extra calories for maintaining their body weight more than women need. However, the research indicates that, in most cases, women gain more weight than men after menopause because the metabolic rate for women decreases considerably. RESEARCH QUESTION Does age and gender play a role in staying healthy or gaining weight? METHODS The research was conducted by employing qualitative research design for data collection. It also involved some participant of different age group brackets and a different gender. The research employed an effective procedure through using different apparatus in order to achieve the intended results. Participants The researcher included varied age group brackets that were selected from different gender groups. For instance, those who participated in the research study included 27 women and 23 men from different areas. The selected age of women and men were from the age of 35 and above. Among these groups, there were 15 children aging from 10-15 and 10 youths aging from 18- 35. The participants came from various schools and people from the community surrounding the chosen schools. The researcher chose the participants through random sampling on the targeted study area. The research study employed qualitative research design method in collecting information to reveal in case gender and age play significant roles in maintaining health. ... Moreover, the current study indicates that gender is a risk factor for healthy determination. For instance, women tend to gain weight faster than men (Mokdad 2003, p. 76). This is because women have lower resting metabolic rate more than men who burn a lot of energy when they are resting. This means that men need extra calories for maintaining their body weight more than women need. However, the research indicates that, in most cases, women gain more weight than men after menopause because the metabolic rate for women decreases considerably. RESEARCH QUESTION Does age and gender play a role in staying healthy or gaining weight? METHODS The research was conducted through employing qualitative research design for data collection. It also involved some participant of different age group brackets and different gender. The research employed an effective procedure through using different apparatus in order to achieve the intended results. Participants The researcher included varied age gro up brackets that were selected from different gender groups. For instance, those who participated in the research study included 27 women and 23 men from different areas. The selected age of women and men were from the age of 35 and above. Among these groups, there were 15 children aging from 10-15 and 10 youths aging from 18- 35. The participants came from various schools and people from the community surrounding the chosen schools. The researcher chose the participants through random sampling on the targeted study area. Qualitative Research Design The research study employed qualitative research design method in collecting information to reveal in case gender and age play significant roles in maintaining health. Qualitative research design is one of the effective methods employed by

Thimerosal Paper Essay Example for Free

Thimerosal Paper Essay Thimerosal in vaccines may contribute to Autism Spectrum Disorders in children with underlying medical conditions. Since 1999 there has been a controversy about whether thimerosal –containing vaccines contribute to the causes of Autism Spectrum Disorders (ASDs) and neurodevelopmental disorders (NDDs) in children. Thimerosal is a mercury-based preservative used to manufacture multidose vaccines as it helps to prevent the growth of bacteria and fungi and so can protect the immunized from infections at the site of the immunization. One of the reasons for the concern was that thimerosal contains ethylmercury and not methylmercury. But since there were no guidelines for the safe amount of ethylmercury in the human body, the guidelines for methylmercury were used on the false assumption that the body handles them both in the same way. In trying to settle the controversy two main issues were brought up. One is the connection between the chemistry of thimerosal and a direct link with autism and the other is the removal of thimerosal from vaccines and the effect on the level of incidences of autism. The Public Health Agency of Canada does not believe that thimerosal causes autism or other neurodevelopmental disorders. In the paper, Thimerosal –updated statement   ( Law and Primeau , 2007) the authors reported two reviews of the evidence by the Immunization Safety Review Committee of the US Institute of Medicine (IOM) in 2001 and 2004 . In 2001 they concluded that the evidence is inadequate to accept or reject a causal relationship between thimerosal exposures from childhood vaccines and neurodevelopmental disorders. They also believed that â€Å"the hypothesis that thimerosal exposure through the recommended childhood immunization schedule [in the US] has caused neurodevelopmental disorders is not supported by clinical or experimental evidence. The subsequent review in 2004, which included studies from Denmark, Great Britain, Sweden and the US concluded that the evidence favors rejection of a causal relationship between thimerosal containing vaccines and autism. The paper also reported Canadian data from a study in Quebec of 188 children to support the lack of association between thimerosal exposure and pervasive developmental disorders (PDDs). Despite the belief that thimerosal exposure has not been scientifically proven to be linked to autism, the Public Health Agency states that in large concentrations over extended periods of exposure, mercury can cause damage to brain and kidney. In a critical review of the published data Parker et al (2008) analyzed twelve published studies from Denmark, Sweden, UK and US. In an attempt to address the debate that continued about the possible link between thimerosal and autism. The authors first state that in 2001 thimerosal in quantities sufficient to act as a preservative was removed form all vaccines in the childhood immunization schedule in the US except in some influenza vaccines. They state that although trace amounts are present in some vaccines, â€Å"the amounts are so small that exposure is inconsequential†. The Immunization Safety Review Committee of the Institute of Medicine concluded in 2001 that â€Å"the evidence is insufficient to accept or reject a causal relationship between exposure to thimerosal and NDDs†. In order to examine this claim more fully the authors analyzed the twelve studies. They concluded that â€Å"the four studies supporting an association between thimerosal exposure and NDDs including autism were by the same authors and used overlapping data sets and contained critical methodological flaws that render the data and their interpretation non contributory†. On the other hand they found that the studies that did not report an association were well designed and appropriately analyzed. They also make the point that data from Denmark and Sweden where exposure to thimerosal in vaccines was eliminated in 1992 showed that rates of autism continued to increase. Thus questioning thimerosal as a possible contributing cause to autism. Nelson and Bauman (2003) examined the claim that there is a link between thimerosal and autism from three different angles. They first compared clinical manifestations of autism and mercury toxicity. They found no commonality in motor manifestations. Other signs such as hypertension, skin eruptions evident in mercury toxicity were not present in autism. They concluded that the â€Å"typical clinical signs of mecurism are not similar to the typical clinical signs of autism†. The second angle was to look at the onset of autism after immunizations. According to them the onset is very difficult to establish and so they cannot prove or disprove a role of the vaccines. Thirdly they questioned the existence of mercury levels in autistic children. They found no evidence to show significant amounts of mercury in the hair, urine, or blood of autistic children. They also point out that no evidence has been provided to show that chelation therapy led to the improvement in children with autism. Another point raised by these authors is the question of whether reducing levels of mercury can affect the levels of incidence of autism. They referred to a study done in Japan during and after a toxic outbreak in the 1950s and the 1960s. The results showed on the contrary, higher rates of autism in children born between 1966 and 1974 than in the periods just after the outbreaks. Though the controversy may not be over, and some will still not feel safe enough to vaccinate their children, the research has not been able to establish a reliable link between thimerosal in vaccines and the occurrence of autism. References Law, B., Primeau, M. (2007). Thimerosal:updated statement. Canada Communicable Disease Report. Vol.33. Retrieved August 25, 2008. http://www.phac-aspc.gc.ca/publicat/ccdr-rmtc/07vol33/acs-06/index_e.html Nelson, K.B., Bauman, M.L. (2003). Thimerosal and autism. Pediatrics Vol. 111, Iss.3, pp.674-679. Parker, S., Schwartz, B., Todd, J., Pickering, L. (2004). Thimerosal-containing vaccines and autistic spectrum disorder: a critical review of the published original data. Pediatrics. Vol.114, Iss.3, pp.793-804

The Definition And Explanation Of Branding Marketing Essay

The Definition And Explanation Of Branding Marketing Essay This essay is about how graphics is able to change the consumers perception about a brands identity. This document summarises how the graphics of the brand is able to create an identity for the brand. The shift from simple products to brands has not been sudden or inevitable. You could argue that it grew out of the standardisation of quality products for consumers in the middle of the 20th century, which required companies to find new ways to differentiate themselves from the competitors. This type of standardisation forced companies to find new ways of distinguishing themselves. Brands such as Chanel have built a contract between the company and the consumer; in fact, the consumer has now become the judge. If the consumer feels that the brand is not for them, they will immediately chose to end the contract with the brand. 1.2 Aim To understand how brands use graphics to entice the consumer. What graphical elements are used to bring in the consumer to the brand? The brands graphics is more than just a logo, or the price of a product, service or organisation, it is also the packaging, the promotions and the advertising, all of which is guided by precisely worded positioning. In advertising, reason informs, but emotion persuades (2011). 1.3 Objectives To identify what branding is perceived as To research the different perspectives of designers, artists and writers in branding To research and understand the graphics in Chanel and Primark To reflect on Primark and Chanel graphics branding and the consumers perceptions 2. Introduction This Chapter was based on the initial research about branding in order to understand what branding does, how it is perceived and understood, thus helping to better understand the basic need of branding and how this is then incorporated into the graphical element of branding. 2.1 The definition and explanation of branding A brand is a persons gut feeling about a product, service or organization. Riston (2004:21) suggested that a brand is not just a logo, an identity or a service. The product is not of existence until the consumer gives it a place in their world of products around him or her. A brands success counts on the individual, not on companies, markets or the public. When the word success is used, it refers to how much the brand is valued by its consumers. What is a gut feeling? Because people are emotional beings, to understand an emotion a person has to feel the emotion, therefore the emotion dictates the gut feeling. In a positive case, a person will feel an emotional bond in their mind. Kotler and Keller (2006:275) assert the importance of understanding how we consumers perceive the brand and what impact a brand identity has on consumer perceptions. One could argue that these ideas relate to brand image, which refer to a brands subjective or perceived attributes. A consumers perception of a brand is vital on how the brand is generally perceived. The image of the brand however is not judged by the product, service or organisation. An experience is the meaning the brand has. Think of the brand as the core meaning of the modern corporation, and of the advertisement as one vehicle used to convey that meaning to the world. (Klein: 2010:5) Naomi Klein refers to the theory of branding as a meaning she says that a brand is a meaning. Klein (2010:6) states that ads where put in place to manipulate the buyer/user to thinking that their lives will be incomplete without their product, service or organization. She says we buy brands, not products. For example, mobiles instead of mail, television instead of the radio, light bulbs instead of oil lamps and so on. Being innovative is not enough; you need a strong advertising method to accomplish a successful brand. Advertisements need to be strong enough to create a bond with the public. Advertising becomes the bridge between the public and the product. Advertising plays a very big part in how the consumer visualises the brand. 2.2 The graphics in branding Why isnt a brand just product? Because a product is made in the factory and a brand is a meaning, made in the mind of a human being, this is why when we combine the product and the brand we are able visualise a sense of emotion but communicate the idea through the media of graphic design (Gavin Ambrose: 5:2006) Ken smith, Sandra Moriarty, Gretchen Barbatsis and Keith Kenney attempt to identify and describe the field of visual communication (2005:10). One of the most important pieces of the visual communication puzzle is aesthetics. The nature and beauty of aesthetics are a language in itself, they question how it is so meaningful to the human eye is mystery. It is suggested that, because of the nonverbal nature of aesthetics, what can be written is only speculation about the nature of visual aesthetics and cannot therefore be of visual aesthetics itself. Malcolm Barnard also questions whether this type of communication can classed as nonverbal (2002:29). Barnard states that the importance of the transmission process, if the messenger does not receive the message that it was trying to portray, then a part of the communication process may have failed in either its medium, or delivery method. The aesthetics of graphics maybe seen as a voice of its own, graphics plays an important role in a bra nds identity. Kevin Budelmann, Yang Kim, Curt Wozniak (2010:7) discuss how a brand is made up of different elements. It is just not the logo the makes the brand. The brand is built from the colour of the envelope the companies distribute to the song that plays whilst customers wait on the telephone. Gavin Ambrose, Paul Harris (2010:10) has raised- you need to get someone to check the grammar and spelling awareness of how the packaging of a brand is important. For many brands the first interaction a consumer has with a brand is the package. Paul Harris (2010: 10) talks about how the feel of the brand gives to the consumer is a secondary interaction. The primary interaction is visual interaction and is the first connection a consumer has with the brand. What does this mean and who said it? Does it need a reference? One may argue that packaging is not only a part of the brand but it is a part of the overall graphic communication. The brain recognises shapes first then colour which helps trigger emotion. Although its easily said, the requirement of the right colour is necessary. Why? Because being selective helps build awareness and expresses individuality. Line, colour, tone, text and layout are what visual communication is all about. We need this method to distinguish a personality of style. Without it we are black and white. Colours represent a mood. In 1923 Kandinsky proposed that there was a universal relationship between three basic shapes and the three primary colours (shown below in figure 1). He believed that the colour yellow and the shape of the triangle to be the most dynamic and active through to the passive cold blue circle. (Gavin Ambrose: 2006:15) Even though the human has not discovered all the colours possible we are able to relate a colour to an emotion, brand or company. Just as a country has a flag to represent its self, we are only able to understand which country it belongs to by the colour or the logo. Red and white is common them present in many of the top brands around the world. When the grocer first went on sale in January 1862 (2012), there was no Coca-Cola. There was no Cadbury, no Heinz, and No Hovis. Many of the brands we know today, love or hate them, use them daily without thought or pointedly avoid, were not. Coca-Cola is one of the biggest world providers. They have the most successful branded value in the global branding industry. Consider for instance a can of coke-a-cola: means are to hold the liquid. Whereas coca cola (brand) holds a set of values related to the product. If separate, the brand from the package you are left with a mental container, a set of fonts, colour and graphics. These together crea te a brand thus giving the brand value. (Gavin Ambrose, Paul Harris: 2010:14) Advertisers Chris Creative Legacy Agency (CLA) believes the core essences for branding is the brand recognition. Without in-depth branding, your company gets no direction, what matters is how you get the customer engage. He believes that the brand needs to build a curiosity and an experience. Connecting the consumer with an experience is what builds the brands recognition. Brand does not have a real definition. The importance of having a brand is delivering the core message. Using different market material and communication and the way you present yourself will help bring the foundation of a structured brand. people are also rational beings why dont you mention branding as a rational solution to a problem? branding as a solution to the problem of how we give meaning to products and companies? (EXPAND) 2.3 Brand identity Rita Clifton (2009: 34) peruses the ideology of brand measurement by power. Brand valuation is an attempt to attribute part of the total value of a firm brand. Nevertheless, brand equity- Especially for brands like Microsoft or Google as opposed to a product, such as Chanel or Primark is like a reputation (it cannot be brought or sold). A brand identity builds and creates awareness for a business. When an individual has trust in a brand they help the buyer to create strong loyalties, dedication and meaningful relations. A brands value is dependent on reliability and delightfulness the brand is able to deliver. This sort of status cannot be sold, where as a trademark can be sold. The importance of economic value is also a perspective that some may argue has an impact of how a brand is perceived by the consumer. Rita Clifton (2009:17) talks how there are far more interest in the brands recognition than there was ten years ago. But there is still an ignorance and misunderstanding of ma ny of the issues. Without the value the brand will not be successful. Jan Lindeman in chapter three of the book brands in branding, talks about how the market value has quadrupled from less than twenty-per cent in 1975 to eighty per cent in 2005. Marty (2006:8) agrees that our society has moved from mass production to an economy of mass customization. Our purchasing choice has multiplied. Another example is Cadburys chocolate, without its branding logo, colour it is just a chocolate bar. The foiled packaging alone would keep the chocolate bar fresh but would result in half of the branded value that Cadburys chocolate has with its packaging Similarly Marty explains how on one side of the business you have your analytic, linear, logical thinking. On the other side the creative thinkers who like to see things emotionally that are intuitive. Marty (2006:20) puts his view on how the best brands are created when a strategic side and supported by the creative. When people start to believe there is no substitute for a brand that is when you know the brand is desirable. On the other had when you compare a product, service or organisation to another you understand that the product, organisation or service you have brought into, can be substituted by another brand. Charismatic brands such as Chanel have successfully created trust and social statuses within peoples minds. The meaning is constructed and communicated by the designer and communicated through the clothing to then conduct the message to the consumers. Likewise another brand which has also created a meaning in their consumers beliefs is the brand Primark. Apple has been able to use the power of fashion and trend to their advantage. Bill Halal (2011) explains how Steve Jobs is a genius at minimalist designs that integrate technology breakthroughs to fill a newly emerging need with unusual style. He thinks success requires listening to the technology in order to discover the potential products waiting to be invented. Any brand can be charismatic but you have to be different to the rest of the competition out there. Otherwise your brain will just filter though, and your brand will become just another brand. In an article written by Mathew Jones (2007) the scientific researcher, writes about explains that all behavioural episodes occur in a distinct spatial context: where we are, has a profound effect on what we do, particularly if we associate the place with a specific event or stimulus. Our brains function so we can spot the difference but also spot the obvious. Through the lifespans of humans, we have gone to many stages of discovering , featuring, experiencing and now identifying what is different. 3. The market Perry Marashal (2006:1) Google can bring thousands of visitors to your website twenty-four hours a day, 7 days a week, or the entire year. Whether eating breakfast, on the go, taking a phone call or daydreaming. The market is now all about creating tribes. People join different tribes for different activities; this helps them to be accepted in a particular social group. These particular groups have been created to separate personalities. A person who likes to read may always turn to amazon. A person who buys electronics may always turn to apple. To be different you have to be focused and create a vivid image aimed at your target audience. The questions a brand must ask of it are: who or what it is and why it is the way it is. So Chanel we all know is a fashion brand that is a successful brand because of the unique user experience it provides. It has become loyal to customers through time. A brand is more successful when it is able to think long term and retain its focus in the brand not the amount of profit. Listening to the brand is important not to the market. Short term profit is not what creates a brands value. The value grows when long term focus is in place. A basic brand model either is the company selling many items, or a company selling to companies to max publicity. A brand is like architecture. It requires logic and beauty to be the best of the best. Nor can a brand be valued if it does not have networks!?!!!?!?!?!?!?! (WHAT DOES THAT MEAN)(reference) Creativity is what gives a brand its power in the market (reference). Companies find it difficult to manage both the strategy and the creativity. You need a balance of both tools to build a strong brand. The reason why companies like Selfridges are valued is that they did not do what every other company does. They created a unique customer experience. Remember the customer is always right! Kotler and Keller (2006:275) say that although competitors may easily duplicate the manufacturing processes and product defines, they cannot match creativity and innovation. Innovation is key to omnipresent the point of view that is dynamic and fantastic. We need innovation in creating the identity of a brand. Without innovation we are like a car with no petrol. We do not move forward and people become bored of the repetitiveness of the usual cycle. Just like in life we need a change day to day otherwise our emotions are tied to being drain and depressed. You have to treat a brand like a human, you need to nurture it until is able to stand up on its two feet. The initial beginning of creating a brands identity is by its logo giving the brand name. The name requires being memorable, protective and likeable. Not forgetting the spelling and pronunciation to be easy. In the market industry, the phrase brand equity is to describe the value of having a well-known brand name. The idea is based on that the owner of a well-established brand name can generate more profit from products with their brand name than from products from a less well-known name. You may also call brand equity as brand value or brand recognition. (Aker: 1991). A great name deserves great graphics. A clear understanding of the key terms used in graphic design will help to articulate and formalise your ideas and ensure accuracy in the transfer of those ideas to others. (Paul Harris, Gavin Ambrose: 2006:7). Graphic design is a discipline that continues to evolve. Ambrose shows how technology has affected communications in the past and how it continues to do so. (Paul Harris, Gavin Ambrose: 2006:274) Coupled with this is the ever-changing taste and preference of society. Which in the 20th century, gives arise to how information should be presented. In many schools and universities across the board, this has become a disciplinary act. So what comes next? Behind shape and colour, the brain takes time to process language. You need a strategy to survive in the big wide world of brands. A logo is able to work across many languages and cultures. It is socially powerful enough to stand alone. We now use the gender to process the message and communicate it but then to pass it on to the gender again, before we would use the gender to pass on the message for other people to receive it We as people need to able to communicate ideas effectively and this is where many businesses fail to be valued. This tends to happen because they manipulate the public into something they are not. It is like receiving your goods and the service or product does not reach its expectations and is obvious. It isnt a sin to manipulate the public but if it isnt done using the right method it will become unsuccessful. We need to be able utilise a successful strategically method to become successful. Packaging is the last chance to build your brand. Make it fun! Why do we use packaging in so many different and odd ways? Many of the companies these days use a varied range of eco-friendly materials and methods to show that they are re-cycling back into the community. They use this as a unique selling point, which also helps the companys costs, sales and advertising. Although this method has been rinsed out we have now created the idea of customer involvement. The Niche market is now able to take the lime light from the big brands to use it as a unique selling point for maximising brand value not profit. Brands that use this strategy will benefit from sales and emotional bonds resulting in a higher value which would mean a more successful, trusted brand. According to Alina weeler (2012), we continue to invest in our core strengths. First, we dont skim on understanding the consumer. Second is innovationà ¢Ã¢â€š ¬Ã‚ ¦ And third is brandingà ¢Ã¢â€š ¬Ã‚ ¦ Were delivering more messages to our consumers WHAT A POOR PICTURE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Alina Wheeler (2012:6) https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB4IKLDcusmPUpm6goeTo7CaDUZYiUMJEv6nYb5gEJBszhjQbiS7Gh9GLHWDegd_p7cQfWPcL5i5SPM3ymhb6gsTtwwW7zwjBxC_9Qxa725TlnyEOlMJb_UfFfwxXG5gDpBRoSptkyfag/s320/coco-chanel1.jpg 4. IntroductionConceptCHANELChanel spring/summer 2013Karl Lagerfeld V Magazine, 2002 Chanel and Primark are two strong brands on opposite sides of the economic market trade. Primark is Cheap and cheerful as one would say whereas Chanel is luxurious and expensive. The aim of this research is to understand how the graphics adds to the brands identity. This chapter studies Chanels history and current brand identity. The reason why this chapter will investigate the historical and current brands identity is to understand why Chanels possible reasons of brand value and its consumers perceptions. 4.1 Chanel Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. (Coco Chanel: 2010). Chanel has a strong influence on its target audience. Chanel did not design well for women because she was a woman. She invented how modern women should dress because she epitomised the independent rule breaking women. Caroline Rennolds Milbank (2005:27) suggests that Coco Chanels clothing range was basic. These inspirational quotes give Chanels brand an identity and meaning. According to Ritson (2004:21), a perception is subjective, supported by the individual consumers values, needs, beliefs or experiences. Laforet S (2010:213) views the role of brands in building corporate reputation, over time through advertising and communication. Gabrielle Coco Bonheur Chanel (August 19, 1883 January 10, 1971) was a French fashion designer and founder of the Chanel brand. She was the only fashion designer to appear on Time magazines list of the 100 most influential people of the 20th century. Chanel had a desire to rise above her common origins. Her talent and dedication unveiled her to a successful business and social prominence. Her professional life gave her a platform for the social class society. (2011:45) According to Forbes, the house of Chanel is partly in ownership with Alain Wertheimer and Gerard Wertheimer (grandsons of the early partner Pieerre Wertheimer (Forbes: 2011) reference) Chanel designs S.A.S designs, manufactures and retail fashion. (reference) 4.2 Target audience Chanel has always specialised in items such as simple suits, dresses, womens pants and costume jewellery too. Coco Chanels designs and creations are timeless. (Publication march 4/2011). Chanel represents women who want to be stylish, simple and elegant. Teo jia En views Chanels brand as a very strong brand (2010:7) 4.3 Micro analysis Strength Strong brand image: The story of Coco Chanel, who famously said fashion passes, style remains: Conveys a very strong message of Chanels timeless elegance. Cult Designer Karl Lagerfeld he has known to change nothing but everything for Chanel Beauty is in the detail Chanel is famous for its tweed material, detailed chain, and embroidery 4.4 Macro analysis Technology Macala Wright explains that all luxury brands have challenges with creating a connected consumer experience, especially in the automotive sector. Imhoff advises that, in addition to a companys main web presence on social media sites like Facebook and Twitter, they must also participate in forums where consumers have built communities celebrating their passion for the companys products. We always participate in an authentic and transparent manner building a solid connection between our consumers and our brand shared Imhoff. (2012) Social The consumer believes the value of the one who is wearing Chanel bag has a higher value than the one who is not wearing such a brand. The consumer feels the brand equity increases their social value Political Piracy of this bag has decreased the amount of sales Chanel could potentially have. The New York times makes a point that fake bags can function as free advertising for the real thing. I believe that people who buy fake designer handbags may decide to buy the real thing when their income increases. 4.5 Market position Chanels financial expert estimates that Chanel had a third of of Frances fashion and luxury goods sector in 2008 with an estimated value of $10.3 billion. The luxury leader Karl Lagerfeld is an inspirational creative director for Chanel. He himself has created a very strong brand image for Chanel. At the 2010 International Herald Tribune Luxury conference in London (2010), Imran Amed interviews Karl Largerfield. Karl Lagerfeld says Chanels market reputation is judged by the consumers perception not by the market. To him market value does not matter. He is a true believer of consumers perceptions as top priority, you need to be connected to be informed. Kotler and Keller (2006:174) explain that successful brand identity strategies require that organisation fully connect with their consumers. In relation to that Belch and Belch (2004:113) expand on the point of how consumers use information from other sources can be just as important in creating a brand identity strategy. 4.6 Chanels competitors/analysis Louis Vuitton established sine 1854 is one of the main fashion brands of 2012, alongside Gucci who manges over 425 stores over the whole world are strong competitors for Chanel. According to Brandz valuation 2010 Gucci, Louis Vuitton and Hermes have managed to take place of the top three brands, Chanel coming in fourth. These top three brands specialise in leather, whereas Chanel does not. Chanel dropped sales by 13 percent, whilst the other top three leading enjoyed the lime light. THIS HAS NOTHING TO DO WITH BRANDING?! IS IT RELEVANT? http://www.femalefirst.co.uk/image-library/land/500/p/primark-logo.jpg 5. Introduction http://www.primark.co.uk/multimedia/homepage/home-page-spring-2013/spring2013_webpage_jpegs_uk8.jpg?w=492http://www.catwalkqueen.tv/assets_c/2009/01/Primark%20Spring%20Summer%202009%201-thumb-480748-127835.jpg This chapter looks at how Primark use graphics to enhance their brands identity and the historical origins of Primark. This will add an additional and alternative perspective to what the consumers perceive to be a brands identity. 5.1 Primark Primark is an Irish clothing retailer, operating in Austria, Belgium, Germany, Ireland, Portugal, Spain, the Netherlands and the United Kingdom. Primark is part of Associated British Foods (ABF), a diversified International food WHAT IS THIS!? Primark sells clothes at the budget end of the market. The company sources cheaply, using simple designs and fabrics in the most popular sizes and buys stock in bulk. All of the companys merchandise is made specifically for the company and as such Primark has its own brand names. Within both menswear and ladies wear there is one main brand name that supplies most of the fashion labels, which are added to by other suppliers. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer in terms of sales and revenue with its existence mainly in Ireland, UK, Spain and expanding further in the Europe. It is believable that soon it will become leading clothing retailer. As this budget, chain grows further out into other parts of the world. It is performing just as well here in Europe. The Manchester Evening News (2012) states that Primark has continued to resist Europes economic woes after an exceptional year in which it racked up  £3.5bn in sales and created 10,000 new jobs. 5.2 Strategic marketing analysis Using different analysis tools reveal that Primark is expanding globally and increasing its presence in the global market; Primark has adopted an approach of Think globally, Act locally as stated by Armstrong, (2006). Primark are expanding globally, but cater needs of the local consumers as well as the current fashion trends in their particular westernized local culture. Primark supports UKs global role by showcasing the best of British fashion to a global customers as well as it reflects how it builds social cohesion and business ethics between customers and its suppliers. Considering Primark has spent next to nothing on their advertising, this statement also maybe support Van den Heever (2000:11), He believes that a brand is not a name, logo, sign, symbol, advertisement or spokesperson. A brand is everything that an organisation wants people, obviously its target market being one of the main aspects, to understand, communicate a meaning about its product and services. 5.3 Target audience Primark have clear understanding demands of their customers. Primarks market segment is the fashion conscious people under-35s with the slogan Look good, pay less. Primark has chosen cost leadership strategy; it means that Primark has a cost privilege over competitors. 5.4 Micro Analysis Cheap price clothing, Primark is known for its cheap prices, The independent News( 2012), states that Primarks retail gross margins rose by 300 basis points. Total retail sales rose by 46 per cent to  £146.5m. Nick Robertson (2012), chief executive, said: It is challenged in the UK. But fortunately we sell to 20-somethings all over the world. Primark can choose competitive prices and produce quality clothing. So right price for the right product will increase the customers satisfaction Primark is on a larger scale than a lot of retailers, and employ over 20,000 employees they have become a part of a lot of peoples lives, they create a connection with their consumers by mass employment 5.6 Macro Analysis Political factors Primarks business polices are subject to government in order to sustain the smooth running of its business Economical, the company has established itself by providing its target consumers with affordable products. The pestle anaylsis (2012) says that Primark have analysed the price of the products of its competitors and then have taken advantage of their price during recession. Their exporting, importing and manufacturing prices are so low, they are able to make profit regardless of the economical downfall Social analysis Social analysis is focused on the demographic changes that might influence the product in the new buying perceptions of the market. The taste and buying target consumer population is the business priority. When other brands launches a new marketed product, Primark surely finds a cheaper alternative for their consumers Technology An article on Marketing Plan, refers the idea of how technology does effect a business how a social or economic factor would. With innovation, technology is able to create a smoother process of maybe a product transaction or improve the quality of the products. Primark could improve the transaction process, as their ques are miles long. If this is improved with the help of technology, the economical profits will be maximised, and social value will increase, as it will be seen worn on more people It can also lessen the unethical working behaviour such as shoplifting which is very commonly occurred in Primark stores. 5.6 Market position Primark offers innovative, fashionable clothes at value-for-money prices. Like many retail fashion businesses, Primark does not manufacture goods itself: it works with its suppliers to produce goods to Primarks specification. Primark relies on low costs, economies of scale and efficient distribution to maintain its competitive market position. 5.7 Primarks Competitors/analysis Like any other business, Primark is also facing tough competition from George at ASDA, Tesco, Marks Spencer, TK Max, Costco, Next, Zara, New Look, Peacock and Matalan. Analysis for each major competitor determines that Primark has better business strength and high market share. It has good financial strengths and high profitability but relatively poor quality of management and low standards of technology position. Primark is paying least attention to its marketing strategies. Marketing represents boundary between marketplace and company, and knowledge of current and emerging happenings in marketplace is extremely important in strategic planning exercise. WHY HAVE YOU ANALYSED IT LIKE A BUSINESS? WHY ARE YOU TALKING ABOUT COMPETITIVE ANALYSIS? WHY IS THIS RELEVANT? 6. Advertising According to Jon Steel (1988:5), the most effective advertising involves consumers in two different but critical ways. Number one, it needs to involve them in the process of developing the communication, their feelings, habits, motivations, and desires all have to be explored and understood both how the product fits into their lives and how they might respond to different advertising messages. Jon (1988:8) follows on explaining the